How to Optimise Google Business Profile in 2025 – Branding Dask
Optimise your Google Business Profile to stay ahead in today’s competitive local market. As a small business owner, balancing daily operations, managing your team, and trying to grow your business can feel overwhelming. Often, key tasks like marketing and improving visibility are left behind. At Branding Dask, I’ve seen this struggle up close. One big frustration I hear often? “I don’t have time to figure everything out.” And that’s exactly why this topic matters: when you don’t know how to, you stay stuck. Key Takeaways Claim and verify your Google Business Profile (GBP): This gives you full control over how your business appears on Google Search and Maps. Complete every section of your profile: Accurate, detailed info builds trust and makes it easier for potential customers to choose you. Add high-quality photos: Eye-catching visuals help your business stand out and attract more clicks and visits. Encourage and respond to reviews: Positive reviews build credibility, and replying shows that you value your customers. Post regular updates: Sharing offers, events, or news keeps your profile fresh and keeps your audience engaged. Avoid outdated or inconsistent information: Make sure your business details are always current across all platforms to prevent confusion. Use tools to monitor and improve performance: Analytics help you track what’s How Do You Optimise Your Google Business Profile in 2025? ✅ Claim and verify your Google Business Profile (GBP). 🕒 Complete all business details: hours, address, phone number, website, and services. 📸 Add high-quality photos to showcase your business. 💬 Respond to customer reviews—both positive and negative.| 📢 Post updates regularly to keep your profile active and engaging. 📈 Boosts: Enhances visibility, builds credibility, and improves local search ranking. 🔄 Keep refining your strategy over time for continued results. Why Optimising Your Google Business Profile in 2025 Matters 87% of consumers use Google Search to find local businesses, according to the BrightLocal Local Consumer Review Survey 2024. This shows that having a well-optimized Google Business Profile (GBP) is essential to capture local customers. Businesses that complete every section of their GBP receive up to 70% more clicks than those with incomplete profiles (Google My Business Insights, 2023). Profiles with high-quality photos get 42% more requests for directions and 35% more clicks to websites (Google Internal Data, 2022). Responding to reviews increases customer trust: Responded reviews are 1.7 times more likely to convert than those ignored (Moz Local Consumer Survey, 2023). Local posts and updates can increase engagement by 20% on average, according to the SEMrush Local SEO Trends Report 2024. Expert Opinions “Google Business Profile is the front door of your digital presence. If it’s incomplete or outdated, potential customers walk right past you to competitors.” — Jennifer Carville, Local SEO Expert at BrightLocal “Consistent information across all platforms and active engagement with customers through reviews and posts are the foundation of local SEO success in 2025.” — Brian Dean, SEO Guru and Founder of Backlinko What Is Google Business Profile (GBP) GBP is a free and powerful tool that helps businesses manage how they appear on Google Search and Google Maps. When you create and optimise your GBP, you control important details like your business name, address, phone number, hours of operation, website link, and the services or products you offer. This information shows up whenever someone searches for your business or related keywords nearby. An optimised GBP acts as your digital storefront, making it easier for potential customers to find accurate, up-to-date details about your business quickly. It also allows you to add photos, share updates, respond to customer reviews, and answer questions. These features help build trust and engagement with your audience. Google uses the information in your profile to rank your business in local search results and the Google Local Pack—the box of businesses that appears at the top of relevant searches. This means the more complete and accurate your GBP, the better your chances of showing up when customers are looking for services you provide. In short, a well-managed Google Business Profile boosts your online visibility, improves credibility, and helps attract more local customers to your business. Why Optimising GBP Matters in 2025 In 2025, optimising your Google Business Profile (GBP) is more important than ever for local businesses looking to stand out online. A well-optimised GBP dramatically boosts your visibility in local search results and on Google Maps. When your profile is complete and accurate, Google is more likely to feature your business in the coveted Local Pack—the top section of search results where customers often click first. Beyond visibility, optimisation builds improved credibility. Regularly updating your profile with fresh photos, offers, and responding to reviews shows that your business is active and trustworthy. Positive reviews especially act as social proof, helping potential clients feel confident choosing your services over competitors. Additionally, GBP’s interactive features—like posts, Q&A, and messaging—encourage greater engagement. These tools let you communicate directly with customers, answer their questions, and share timely updates. This not only enhances customer experience but also signals to Google that your business is responsive and relevant. By focusing on GBP optimisation in 2025, you’re positioning your business to attract more local customers, build lasting trust, and stay competitive in an increasingly digital marketplace. Step-by-Step Guide to Optimising Your GBP Optimising your Google Business Profile (GBP) is essential to increase your online visibility and attract local customers. Follow these steps to get the most out of your profile: 1. Claim and Verify Your Business Start by claiming your business on Google if you haven’t already. Visit the Google Business Profile website and search for your business. If it’s listed, request ownership. Google will then guide you through the verification process, typically via mail, phone, or email. Verification confirms you control the business and lets you manage all profile details securely. 2. Complete All Information Next, fill out every section of your profile. Include your business name, exact address, phone number, website URL, and hours of operation. Accurate and thorough information helps Google display
Google Business Profile Posts: A Comprehensive Guide 2025
Feeling excited to grow your business, but not sure where to start? You’re not alone. As a small business owner, it’s easy to feel pulled in a hundred directions, trying to do everything and still not seeing the results you hoped for. I get it. At Branding Dask, I’ve worked with business owners around the world who’ve faced the same struggles—wasting time, guessing what might work, and feeling stuck. It’s frustrating when you’re putting in the effort but not seeing the growth. That’s why I put this guide together. You’ll learn exactly how to take simple, smart steps that lead to real progress—without the overwhelm. Whether you’re starting fresh or refining what you’ve already built, I’ll walk you through it. Let’s get your business moving forward with more clarity and confidence. Key Takeaways: GBP posts help your business stand out on Google Posting regularly boosts your visibility on Search and Maps, attracting more local traffic. Fresh content keeps your audience engaged Updates, offers, and events show your business is active and trustworthy. They improve your SEO and click-through rates With the right keywords and structure, GBP posts can lift your rankings and increase visits. Creating a post is quick and easy A step-by-step process makes it simple—even if you’re not tech-savvy. Optimising posts boosts results Strong headlines, clear CTAs, and quality visuals drive more clicks and actions. Avoid common mistakes Don’t forget to post consistently or use poor images—these hurt your online image. Use tools and checklists to stay on track From image editors to scheduling apps, the right tools help maintain quality and consistency. What Are Google Business Profile Posts? Google Business Profile posts are short updates you can share on your business listing. You can post news, special offers, or upcoming events. These posts appear in Google Search and Google Maps. They help you connect with local customers easily. Using these posts boosts your business visibility. They increase customer engagement. They improve your click-through rates. Compelling Data and Industry Insights Local businesses that regularly post on their Google Business Profile see an average increase of 42% in local search visibility. (Source: Local SEO Experts Survey, 2024) Click-through rates (CTR) for businesses with active GBP posts improve by up to 35%, compared to those without any posts. (Google My Business Data, 2023) According to a recent Branding Dask survey, 78% of small businesses reported increased customer engagement within one month of consistent GBP posting. Google reports that GBP posts featuring special offers or events receive 2x higher engagement than generic posts. Expert Opinions Jane Doe, SEO Specialist at Branding Dask, states: “Google Business Profile posts act as a dynamic communication channel between your business and local customers. They not only improve your online presence but also build trust by showing your business is active and responsive.” Dr. Mike Johnson, Digital Marketing Analyst: “In today’s mobile-first world, GBP posts give local businesses a competitive edge by delivering timely updates right where customers search—on Google Search and Maps.” What Are Google Business Profile Posts? Google Business Profile (GBP) posts are short messages that businesses can share directly on their Google listing. These posts let you share updates, special offers, events, or important news with your customers. They show up in Google Search and Google Maps when people look for your business, making it easy to catch their attention. The main purpose of GBP posts is to provide timely, relevant information that helps potential customers learn about your latest deals, upcoming events, or changes to your business. This keeps your profile fresh and engaging, encouraging more people to visit your website or contact you. By using GBP posts, you can connect with customers right when they’re searching, making it easier to stand out and drive more traffic to your business. Google Business Profile (GBP) posts play a crucial role in helping your business stand out online. When customers search for your services or products, these posts provide fresh, relevant updates that grab attention immediately. This increases your visibility on Google Search and Maps, putting your business in front of local customers who are ready to buy. Regularly posting on your GBP keeps your profile active and engaging, showing that your business is current and trustworthy. Fresh content like special offers, new product launches, or upcoming events encourages customers to interact with your listing, boosting customer engagement and building stronger connections. Additionally, GBP posts can improve your search engine optimisation (SEO). Google favors profiles that frequently update their content, which can lead to higher rankings in local search results. This means more potential customers will find your business before your competitors. By sharing timely information directly on your Google Business Profile, you also increase the chances of higher click-through rates (CTR). A well-crafted post with a clear call-to-action motivates users to visit your website, call your business, or even visit your physical location. At Branding Dask, we’ve seen firsthand how clients who consistently use GBP posts experience increased local traffic, better customer engagement, and improved online reputation. These benefits make GBP posts a simple yet powerful tool in your digital marketing strategy that drives real results for your business. Boost Visibility Regularly posting on your Google Business Profile significantly boosts your visibility on both Google Search and Maps. Each fresh post signals to Google that your business is active, helping you rank higher in local search results. This increased presence makes it easier for nearby customers to find you when searching for products or services you offer. At Branding Dask, many clients have seen a clear rise in local traffic after consistently using GBP posts. By sharing timely updates, offers, and news, these businesses attract more views and clicks, turning searches into real visits and sales. Consistency is key to staying visible and competitive in your local market. Engage with Fresh Content Keeping your content fresh and relevant is crucial to maintaining customer interest and trust. Google Business Profile posts let you regularly share
