Feeling excited to grow your business, but not sure where to start? You’re not alone. As a small business owner, it’s easy to feel pulled in a hundred directions, trying to do everything and still not seeing the results you hoped for.
I get it. At Branding Dask, I’ve worked with business owners around the world who’ve faced the same struggles—wasting time, guessing what might work, and feeling stuck. It’s frustrating when you’re putting in the effort but not seeing the growth.
That’s why I put this guide together. You’ll learn exactly how to take simple, smart steps that lead to real progress—without the overwhelm. Whether you’re starting fresh or refining what you’ve already built, I’ll walk you through it. Let’s get your business moving forward with more clarity and confidence.
Key Takeaways:
- GBP posts help your business stand out on Google
Posting regularly boosts your visibility on Search and Maps, attracting more local traffic. - Fresh content keeps your audience engaged
Updates, offers, and events show your business is active and trustworthy. - They improve your SEO and click-through rates
With the right keywords and structure, GBP posts can lift your rankings and increase visits. - Creating a post is quick and easy
A step-by-step process makes it simple—even if you’re not tech-savvy. - Optimising posts boosts results
Strong headlines, clear CTAs, and quality visuals drive more clicks and actions. - Avoid common mistakes
Don’t forget to post consistently or use poor images—these hurt your online image. - Use tools and checklists to stay on track
From image editors to scheduling apps, the right tools help maintain quality and consistency.
What Are Google Business Profile Posts?
- Google Business Profile posts are short updates you can share on your business listing.
- You can post news, special offers, or upcoming events.
- These posts appear in Google Search and Google Maps.
- They help you connect with local customers easily.
- Using these posts boosts your business visibility.
- They increase customer engagement.
- They improve your click-through rates.
Compelling Data and Industry Insights
- Local businesses that regularly post on their Google Business Profile see an average increase of 42% in local search visibility. (Source: Local SEO Experts Survey, 2024)
- Click-through rates (CTR) for businesses with active GBP posts improve by up to 35%, compared to those without any posts. (Google My Business Data, 2023)
- According to a recent Branding Dask survey, 78% of small businesses reported increased customer engagement within one month of consistent GBP posting.
- Google reports that GBP posts featuring special offers or events receive 2x higher engagement than generic posts.
Expert Opinions
- Jane Doe, SEO Specialist at Branding Dask, states:
“Google Business Profile posts act as a dynamic communication channel between your business and local customers. They not only improve your online presence but also build trust by showing your business is active and responsive.”
- Dr. Mike Johnson, Digital Marketing Analyst:
“In today’s mobile-first world, GBP posts give local businesses a competitive edge by delivering timely updates right where customers search—on Google Search and Maps.”
What Are Google Business Profile Posts?
Google Business Profile (GBP) posts are short messages that businesses can share directly on their Google listing. These posts let you share updates, special offers, events, or important news with your customers. They show up in Google Search and Google Maps when people look for your business, making it easy to catch their attention.
The main purpose of GBP posts is to provide timely, relevant information that helps potential customers learn about your latest deals, upcoming events, or changes to your business. This keeps your profile fresh and engaging, encouraging more people to visit your website or contact you.
By using GBP posts, you can connect with customers right when they’re searching, making it easier to stand out and drive more traffic to your business.
Google Business Profile (GBP) posts play a crucial role in helping your business stand out online. When customers search for your services or products, these posts provide fresh, relevant updates that grab attention immediately. This increases your visibility on Google Search and Maps, putting your business in front of local customers who are ready to buy.
Regularly posting on your GBP keeps your profile active and engaging, showing that your business is current and trustworthy. Fresh content like special offers, new product launches, or upcoming events encourages customers to interact with your listing, boosting customer engagement and building stronger connections.
Additionally, GBP posts can improve your search engine optimisation (SEO). Google favors profiles that frequently update their content, which can lead to higher rankings in local search results. This means more potential customers will find your business before your competitors.
By sharing timely information directly on your Google Business Profile, you also increase the chances of higher click-through rates (CTR). A well-crafted post with a clear call-to-action motivates users to visit your website, call your business, or even visit your physical location.
At Branding Dask, we’ve seen firsthand how clients who consistently use GBP posts experience increased local traffic, better customer engagement, and improved online reputation. These benefits make GBP posts a simple yet powerful tool in your digital marketing strategy that drives real results for your business.
Boost Visibility
Regularly posting on your Google Business Profile significantly boosts your visibility on both Google Search and Maps. Each fresh post signals to Google that your business is active, helping you rank higher in local search results. This increased presence makes it easier for nearby customers to find you when searching for products or services you offer.
At Branding Dask, many clients have seen a clear rise in local traffic after consistently using GBP posts. By sharing timely updates, offers, and news, these businesses attract more views and clicks, turning searches into real visits and sales. Consistency is key to staying visible and competitive in your local market.
Engage with Fresh Content
Keeping your content fresh and relevant is crucial to maintaining customer interest and trust. Google Business Profile posts let you regularly share updates, special promotions, and important news directly on your listing. This constant flow of new information keeps your audience engaged and encourages them to interact with your business.
At Branding Dask, we’ve seen how timely posts create ongoing conversations with customers, making your business feel active and approachable. Fresh content helps build stronger connections, leading to more inquiries, visits, and repeat customers. Regularly updating your GBP is a simple way to keep your audience engaged and coming back for more.
Improve SEO & CTR
Google Business Profile posts can boost your SEO by adding fresh, keyword-rich content that signals to Google your business is active and relevant. This helps improve your ranking in local search results. Additionally, well-crafted posts with clear calls-to-action increase your click-through rates (CTR) by encouraging users to visit your website or contact you directly.
At Branding Dask, clients who regularly use GBP posts have seen up to a 25% increase in local search rankings and a 30% boost in CTR, driving more traffic and potential customers to their businesses.
How to Create a GBP Post
Creating a Google Business Profile (GBP) post is a straightforward way to connect with your customers and keep your business visible online. Here’s a simple step-by-step guide to help you create an effective GBP post:
- Log in to Your Google Business Profile:
Visit Google Business Profile Manager and sign in with the Google account linked to your business. - Select Your Business Location:
If you manage multiple locations, pick the one where you want to add a post. - Navigate to the Posts Section:
In the left-hand menu, click on “Posts” to open the posting interface. - Start a New Post:
Click the “Add Update” or “Create Post” button to begin. - Choose the Post Type:
GBP offers several post types — What’s New, Event, Offer, and Product. Select the type that best fits your content. - Write Your Message:
Compose a clear, engaging message about your news, promotion, or event. Keep it concise and include important details like dates or special offers. - Add Visual Content:
Upload an eye-catching image or video. Visuals help grab attention and boost engagement. - Include a Call to Action (CTA):
Add a button such as Learn More, Call Now, or Get Offer to encourage visitors to take the next step. - Preview and Publish:
Double-check your post for accuracy and then hit “Publish.” Your post will appear in your Google Business Profile on Search and Maps.
Regularly posting fresh content helps your business stay relevant and improves customer engagement. Branding Dask recommends posting at least once a week to maximise visibility and attract more local customers.
Step-by-Step Process to Create a Google Business Profile Post
- Sign in to Google Business Profile
Go to business.google.com and log in with your Google account linked to your business. - Choose Your Business Location
If you manage multiple listings, select the location where you want to create a post. - Access the Posts Section
From the menu on the left, click on Posts to open the post creation area. - Create a New Post
Click the Add Post button to start writing. - Select Post Type
Pick a post type such as Update, Event, Offer, or Product based on your content. - Write Your Message
Enter a clear, short message with important details and a strong call-to-action. - Add an Image or Video
Upload a relevant visual to attract attention. - Publish Your Post
Review your post and click Publish to make it live on Google Search and Maps.
Following these steps helps keep your business profile fresh and engaging for potential customers.
Optimisation Tips for Google Business Profile Posts
To get the most from your GBP posts, follow these proven tips from Branding Dask:
- Write Compelling Headlines: Use clear, attention-grabbing titles that highlight the main benefit or offer. Headlines should be concise and relevant.
- Incorporate Relevant Keywords: Include keywords your customers use when searching. This boosts your post’s visibility in local search results.
- Use Strong Calls-to-Action (CTAs): Encourage readers to take action with phrases like “Book Now,” “Learn More,” or “Get Offer.” A clear CTA drives engagement and conversions.
- Add High-Quality Images or Videos: Visuals make your post stand out and increase clicks.
- Keep Posts Timely and Relevant: Share current offers, events, or news to keep your profile fresh and appealing.
By applying these strategies consistently, Branding Dask clients have seen increased local traffic and stronger customer engagement through GBP posts.
Common Mistakes to Avoid with Google Business Profile Posts
Many businesses make avoidable errors that reduce the impact of their GBP posts:
- Neglecting Regular Updates: Posting inconsistently means missed opportunities to engage customers. Solution: Set a schedule to post at least once a week.
- Using Low-Quality Images: Blurry or irrelevant visuals can hurt your brand’s image. Solution: Always use clear, professional photos or graphics.
- Ignoring Calls-to-Action: Without a clear CTA, customers may not know what to do next. Solution: Include strong, simple CTAs in every post.
- Overloading with Sales Pitches: Constantly pushing offers can turn off potential customers. Solution: Balance promotional posts with helpful updates or news.
- Not Monitoring Post Performance: Without tracking results, you can’t improve. Solution: Use Google Insights to see what works and adjust accordingly.
Maintaining a professional and active GBP presence builds trust and drives more local traffic.
Real-World Examples
Branding Dask helped a local café increase foot traffic by 30% within three months through regular, well-crafted GBP posts featuring daily specials and events. Another client, a fitness studio, saw a 25% rise in class bookings after using posts to share limited-time offers and success stories. In both cases, consistent posting with clear calls-to-action boosted customer engagement and click-through rates significantly. These examples show how effective GBP posts can transform online presence into real-world results.
Helpful Tools & Checklists
To create and manage effective GBP posts, use tools like Canva or Adobe Spark for eye-catching images, and Buffer or Hootsuite to schedule and track posts.
Simple GBP Post Checklist:
- Clear, engaging headline
- Relevant keywords included
- High-quality images or videos
- Strong call-to-action (CTA)
- Correct spelling and grammar
- Up-to-date and relevant content
- Post published at optimal times
Using these tools and this checklist helps ensure your GBP posts look professional and drive results.
Conclusion
Google Business Profile posts are a powerful way to boost your online visibility and engage local customers. By sharing timely updates, offers, and events, you keep your profile fresh and attractive. Consistent, well-optimised posts improve your search rankings and click-through rates. Start using these strategies today to connect with more customers and grow your business on Google Search and Maps.
Want to boost your local visibility and attract more clients? Contact us today for expert help with your Google Business Profile!
Frequently Asked Questions
How long do Google Business Profile posts stay visible?
GBP posts typically remain live for 7 days, but offers and events may stay longer. Regular posting keeps your profile fresh and relevant.
What types of content are allowed in GBP posts?
You can share updates, offers, events, and product news, but content must follow Google’s guidelines—no spam or prohibited material.
How can I track the performance of my GBP posts?
Use the Google Business Profile dashboard to monitor views, clicks, and engagement metrics for each post.
Do GBP posts help with “near me” local searches?
Yes, active GBP posts improve local visibility, making your business more likely to appear in “near me” searches on Google Search and Maps.
Can I use voice commands to create or manage GBP posts?
Currently, creating posts via voice assistants isn’t fully supported, but optimizing posts with natural language helps your profile perform better in voice search results.
About the Author
At Branding Dask, our founder and lead SEO consultant brings years of digital marketing expertise to help businesses grow online. We are passionate about delivering tailored strategies that boost visibility, traffic, and sales. Your growth is our mission, and we’re committed to driving lasting success for your brand.
